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About Us

Heels with a Soul

Choosing cruelty-free footwear doesn't mean you have to sacrifice beauty and elegance. We've created a conscious line of shoes that are both chic AND ethical. Our goal was simple, we set out to fill a void in the market that often provides few options for the growing number of modern women who are both style-savvy and socially conscious. We've just begun our journey with the release of our collection in late 2018, and we want you to come along with us.


Bebe Mehr, Founder of Cult of Coquette


In 2008, as the owner of a boutique in Tucson, Arizona, I made the decision to stop eating meat and make an effort to sell only cruelty-free fashions. It was then that I realized what an immense void there was in the market for items that were stylish, high quality, cruelty-free AND ethically made. In 2014, after moving to Los Angeles, I decided to start Coquette and make the Louboutin-esque pumps I always adored using cruelty-free materials. The first collection consisted of the Azar pumps in 10 colors using all vegan materials. The response was amazing, thanks to the support and strength of the Vegan community. I decided to take some time to learn more about the design and shoe making process, and to find a factory that shared my beliefs and vision for an ethically based company. In 2018, I was lucky enough to not only find that, but one that was also 100% woman owned! Officially re-named "Cult of Coquette", our first collection included 6 styles in variety of colors and materials. We continue to release new styles regularly to keep up with our customers tastes and requests. I appreciate all the incredible support; Past, Present and Future.

Bebe Roxana
Founder, Cult of Coquette